Trademark Basics for Business Owners

Your trademark,your business name, logo, or slogan,is often your most valuable asset. Proper protection is essential to prevent others from trading on your reputation.

What Can Be Trademarked?

• Business and product names
• Logos and designs
• Slogans and taglines
• Distinctive packaging (trade dress)
• Sounds and colors (in some cases)

The Registration Process

• Search: Ensure your mark isn't already in use
• Application: File with the USPTO
• Examination: USPTO reviews for conflicts
• Publication: Mark is published for opposition
• Registration: If no opposition, registration issues

Benefits of Federal Registration

• Nationwide protection
• Legal presumption of ownership
• Right to use ® symbol
• Ability to sue in federal court
• Customs recordation to block imports

Maintaining Your Trademark

Use your mark consistently, monitor for infringement, file maintenance documents on time, and enforce your rights against infringers.