Brooklyn Trademark Lawyer | Brand Registration

Trademark Attorney Serving Brooklyn, NY

Brooklyn is home to a fast-growing community of entrepreneurs, creative professionals, product-based businesses, and tech startups that depend on strong brands. Whether you are launching a clothing line in Williamsburg, opening a restaurant concept in DUMBO, building a software brand in Downtown Brooklyn, or developing a product line in Sunset Park, protecting your brand through trademark registration is one of the most important legal steps your business can take.

Our firm handles federal and state trademark registration for Brooklyn businesses, including trademark searches, application preparation, office action responses, and enforcement. We also advise on brand clearance before you invest in marketing, domain names, and product development. If you are facing a trademark dispute, we provide practical counsel on protecting your rights.

Our Lower Manhattan office is accessible from Brooklyn via the 2, 3, 4, 5, A, C, F, or R trains. Schedule a free consultation to discuss your trademark needs.

Protecting your brand? Read our guide: Trademark Basics.

Trademark Services for Brooklyn Businesses

Trademark Search and Clearance

Before investing in a new business name, logo, or product brand, a comprehensive trademark search determines whether your proposed mark is available for use and registration. Our firm conducts searches of the USPTO database, state registries, common law sources, domain name registries, and business entity databases. Brooklyn businesses in the creative, technology, food, and fashion sectors benefit from thorough clearance searches that identify potential conflicts before significant branding investments are made.

Federal Trademark Registration (USPTO)

Federal registration provides nationwide protection and a legal presumption of ownership. Our firm prepares and files applications with the USPTO, including selecting the appropriate international classes, drafting the goods and services description, and preparing specimens of use. We manage the application through the examination process and respond to any office actions issued by the examining attorney.

State Trademark Registration

New York State registration provides additional protection for Brooklyn businesses operating primarily within the state. Our firm files state applications with the New York Department of State and advises on whether state registration, federal registration, or both is appropriate for your brand and commercial reach.

Office Action Responses

The USPTO examining attorney may issue an office action identifying issues with your application, such as likelihood of confusion with an existing mark, a descriptiveness objection, or a specimen deficiency. Responding requires legal argument and supporting evidence. Our firm has experience overcoming the most common objections to secure registration for Brooklyn businesses.

Trademark Enforcement and Disputes

If another party is using a confusingly similar mark, you may need to take enforcement action. Our firm handles cease-and-desist correspondence, negotiation, and opposition or cancellation proceedings before the Trademark Trial and Appeal Board (TTAB). We also represent Brooklyn businesses that receive cease-and-desist letters and need to evaluate their options.

Brand Licensing and Assignment

If your business licenses its brand or plans to sell or assign a trademark, the transaction must be properly documented to maintain the mark's validity. Trademark licenses require quality control provisions, and assignments must transfer associated goodwill. Our firm drafts license agreements and assignment documents that comply with federal requirements and protect the value of your brand.

What Brooklyn Business Owners Should Know About Trademarks

Brooklyn has become one of the most recognizable brand identifiers in the world. The borough's association with artisanal products, creative industries, and independent businesses makes it a popular element in brand names. However, incorporating "Brooklyn" into your trademark does not automatically make it registrable. The USPTO may refuse registration of marks that are primarily geographically descriptive unless the mark has acquired distinctiveness through use. Our firm advises Brooklyn businesses on selecting marks that are both marketable and registrable.

Many Brooklyn businesses in the food, beverage, fashion, and creative industries build brands that start locally but expand to national markets. Securing federal trademark registration early protects your brand as it grows beyond Kings County. Waiting until a competitor adopts a similar mark can result in costly disputes. Early registration is one of the most cost-effective investments a growing Brooklyn business can make.

Brooklyn's e-commerce businesses face particular challenges. Selling products online means your brand competes nationally from day one, which increases the likelihood of conflicts with marks registered in other states. A clearance search before launch can identify these potential conflicts and help you choose a brand name that is both distinctive and legally available.

Why Brooklyn Clients Choose Agarunov Law Firm

Agarunov Law Firm provides trademark registration, search, and enforcement services for Brooklyn businesses.

Comprehensive trademark searches and clearance opinions before you invest in a new brand
Federal and state trademark registration, including office action responses
Trademark enforcement, cease-and-desist correspondence, and TTAB proceedings
Accessible from Brooklyn via 2, 3, 4, 5, A, C, F, or R trains
Licensed in both New York and New Jersey for businesses with cross-state operations

How Our Trademark Registration Process Works

Step 1: Consultation. We discuss your brand, your business, and your registration goals. This consultation is free.
Step 2: Trademark Search. We conduct a comprehensive search of federal, state, and common law sources to assess the availability of your mark.
Step 3: Application Filing. We prepare and file your trademark application with the USPTO, selecting the appropriate classes and drafting the goods and services description.
Step 4: Prosecution. We manage the application through the USPTO examination process, responding to any office actions from the examining attorney.
Step 5: Registration and Maintenance. Once approved, we ensure your mark proceeds to registration and advise on the maintenance filings required to keep it active.

Need a Trademark Lawyer in Brooklyn?

Schedule a free consultation to discuss trademark registration or brand protection.

Call (212) 920-5989 Contact Us Online

Brooklyn Trademark FAQ

What is a trademark, and why does my Brooklyn business need one?

A trademark is a word, phrase, symbol, logo, or combination that identifies the source of your goods or services. Registering with the USPTO gives you exclusive nationwide rights. Without registration, your rights are limited to the geographic area where you actually use the mark, leaving your brand vulnerable to competitors adopting similar names.

How long does trademark registration take in Brooklyn?

The USPTO typically takes eight to twelve months if there are no objections. If the examining attorney issues an office action, the timeline can extend to twelve to eighteen months. Our firm prepares applications to minimize delays and manages the process through registration.

What is a trademark search, and do I need one before registering in Brooklyn?

A trademark search reviews the USPTO database, state registries, common law sources, and business name databases to identify marks that may conflict with yours. A clearance search is strongly recommended because the USPTO will refuse registration if your mark is confusingly similar to an existing registration. Searching also identifies conflicts before you invest in branding and marketing for your Brooklyn business.

Can I trademark my Brooklyn business name?

In most cases, yes, but the name must be distinctive. It cannot merely describe your goods or services. Generic and purely descriptive terms are generally not registrable unless they have acquired distinctiveness through extensive use. Our firm evaluates your proposed mark and advises on its registrability before filing.

What is a USPTO office action, and how should a Brooklyn business respond?

An office action is a letter from the USPTO examining attorney identifying issues with your application. Common issues include likelihood of confusion with an existing mark, descriptiveness objections, and specimen deficiencies. You have six months to respond. Our firm handles office action responses and works to overcome objections to secure registration.

What should I do if someone is using a mark similar to mine in Brooklyn?

If another party uses a confusingly similar mark, options include sending a cease-and-desist letter, negotiating a coexistence agreement, or filing an opposition or cancellation proceeding with the TTAB. Our firm evaluates the situation and advises Brooklyn businesses on the most effective course of action.

Does registering a business name in Kings County protect my trademark?

No. Registering a business name or DBA with the county clerk, forming an LLC, or registering a domain name are separate legal steps from trademark registration. Only a trademark registration, whether federal or state, provides exclusive rights to use the mark in commerce and the ability to prevent others from using confusingly similar marks in your industry.