New Jersey Trademark Lawyer

Trademark Registration and Protection Attorney Serving New Jersey

Your business name, logo, and brand identity are among your most valuable assets. Trademark registration provides legal protection against competitors who might use confusingly similar marks to trade on your reputation. For New Jersey businesses, trademark protection can be obtained at the federal level through the United States Patent and Trademark Office (USPTO), at the state level through the New Jersey Division of Revenue, or both. Federal registration provides nationwide protection, while state registration offers additional enforcement tools within New Jersey.

Trademark protection begins before registration, with a comprehensive search to confirm that your proposed mark does not conflict with existing registrations or common law rights. Failing to conduct a proper search before investing in branding, signage, packaging, and marketing materials can result in a costly rebranding if a conflict is discovered after launch.

At Agarunov Law Firm, P.C., we help New Jersey businesses protect their brands through trademark search, registration, and enforcement. Our Englewood office at 285 Grand Avenue serves Bergen County and North Jersey, and our Manhattan office at 30 Broad Street provides access for clients on both sides of the Hudson. Schedule a free consultation to discuss your trademark needs.

Our New Jersey Legal Services

Comprehensive Trademark Search

Before filing a trademark application, we conduct a thorough search of the USPTO database, state trademark registers, business name filings, domain registrations, and common law sources to identify potential conflicts. A comprehensive search reduces the risk of an application being refused or, worse, a demand letter from an existing mark holder after you have already invested in building your brand around the mark.

Federal Trademark Registration (USPTO)

We prepare and file trademark applications with the USPTO, selecting the appropriate international classes for your goods and services, drafting the description of the mark and its associated products or services, and responding to any office actions issued by the examining attorney. The federal registration process typically takes 8 to 12 months. Once registered, your mark receives nationwide protection and the right to use the registered trademark symbol.

New Jersey State Trademark Registration

In addition to federal registration, New Jersey businesses can register trademarks with the Division of Revenue. State registration provides additional enforcement tools within New Jersey, including statutory damages and attorney fee recovery in infringement actions brought in state court. We advise on whether state registration, federal registration, or both are appropriate for your brand protection strategy.

Trademark Monitoring and Enforcement

Registration is only the first step in protecting your brand. We help New Jersey businesses monitor for unauthorized use of their marks and take appropriate enforcement action when infringement is identified. This includes sending cease and desist letters, filing UDRP complaints for domain name disputes, pursuing opposition or cancellation proceedings at the USPTO, and advising on litigation options when necessary.

Trademark Licensing and Assignment

When your business licenses its trademark to franchisees, distributors, or other authorized users, the licensing agreement must include quality control provisions to maintain the validity of the mark. We draft trademark license agreements and assignment documents that protect the mark's value while facilitating legitimate business use.

Brand Protection Strategy for NJ Businesses

We work with New Jersey business owners to develop comprehensive brand protection strategies that cover trademark registration, trade dress, trade secret protection, and domain name management. A proactive approach to intellectual property protects your investment in brand development and gives you the legal tools to respond quickly when infringement occurs.

What You Should Know About Trademarks for New Jersey Businesses

Trademark rights in the United States arise from use, not registration, but registration provides significant legal advantages including nationwide constructive notice, a legal presumption of ownership, and the ability to bring federal infringement actions. New Jersey businesses that operate primarily within the state may benefit from state registration as a cost-effective supplement to federal protection. For businesses selling goods or services online, federal registration is particularly important because your market extends beyond state borders. The cost of trademark registration is modest compared to the cost of rebranding after a conflict or losing customers to a competitor using a confusingly similar name.

Why New Jersey Businesses Choose Agarunov Law Firm for Trademark Work

• Dual-state licensing: admitted in both New Jersey and New York for businesses operating in both states
• Englewood office: our Bergen County location provides direct access for North Jersey businesses
• Direct attorney access: your trademark work is handled personally by a licensed attorney
• Full-service approach: we handle search, registration, monitoring, and enforcement
• Responsive communication: same-day responses to all calls and emails