New York Trademark Lawyer

Trademark Attorney Serving New York, NY

New York businesses compete in one of the most brand-conscious markets in the world. From consumer products and restaurant concepts to professional services and technology platforms, your brand name, logo, and identity are among your most valuable business assets. Trademark registration with the USPTO secures your exclusive right to use these identifiers in commerce.

Our firm handles trademark registration, clearance searches, and enforcement for businesses throughout the New York metropolitan area. We file federal and state applications, respond to office actions, conduct opposition proceedings, and advise on comprehensive brand protection strategies.

Our office is located at 30 Broad Street in Lower Manhattan, accessible via subway, commuter rail, and PATH to our Financial District office at 30 Broad Street. We also maintain an office in Englewood, NJ. Schedule a free consultation to discuss your trademark needs.

Trademark Services for New York Businesses

Trademark Search and Clearance

Before investing in a new business name, logo, or product brand, a comprehensive trademark search determines whether your proposed mark is available for use and registration. Our firm conducts searches of the USPTO database, state registries, common law sources, domain name registries, and business entity databases. New York businesses across all industries and sectors benefit from thorough clearance searches that identify potential conflicts before significant branding investments are made.

Federal Trademark Registration (USPTO)

Federal registration provides nationwide protection and a legal presumption of ownership. Our firm prepares and files applications with the USPTO, including selecting the appropriate international classes, drafting the goods and services description, and preparing specimens of use. We manage the application through the examination process and respond to any office actions issued by the examining attorney.

State Trademark Registration

New York State registration provides additional protection for New York businesses operating primarily within the state. Our firm files state applications with the New York Department of State and advises on whether state registration, federal registration, or both is appropriate for your brand and commercial reach.

Office Action Responses

The USPTO examining attorney may issue an office action identifying issues with your application, such as likelihood of confusion with an existing mark, a descriptiveness objection, or a specimen deficiency. Responding requires legal argument and supporting evidence. Our firm has experience overcoming the most common objections to secure registration for New York businesses.

Trademark Enforcement and Disputes

If another party is using a confusingly similar mark, you may need to take enforcement action. Our firm handles cease-and-desist correspondence, negotiation, and opposition or cancellation proceedings before the Trademark Trial and Appeal Board (TTAB). We also represent New York businesses that receive cease-and-desist letters and need to evaluate their options.

Brand Licensing and Assignment

If your business licenses its brand or plans to sell or assign a trademark, the transaction must be properly documented to maintain the mark's validity. Trademark licenses require quality control provisions, and assignments must transfer associated goodwill. Our firm drafts license agreements and assignment documents that comply with federal requirements and protect the value of your brand.

What New York Business Owners Should Know About Trademarks

New York is one of the most competitive markets for brand development, and trademark conflicts are common across all industries. The high volume of new businesses, combined with the national reach of many New York brands, means the risk of encountering a confusingly similar mark is significant. A comprehensive search before launching or rebranding is essential to avoid investing in a name or logo that infringes on someone else's rights.

Federal registration with the USPTO provides nationwide protection and a legal presumption of ownership. New York businesses relying solely on common law rights or state registration are limited in enforcement ability, particularly against competitors in other states. For any business selling beyond the immediate local market, federal registration is the appropriate level of protection.

Trademark rights require ongoing maintenance. Federal registrations must be renewed through periodic USPTO filings, including declarations of continued use. Failure to meet deadlines can result in cancellation. Our firm tracks maintenance deadlines for clients and handles renewal filings to keep registrations active.

Why New York Clients Choose Agarunov Law Firm

Agarunov Law Firm provides trademark registration, search, and enforcement services for New York businesses.

• Comprehensive trademark searches and clearance opinions before you invest in a new brand
• Federal and state trademark registration, including office action responses
• Trademark enforcement, cease-and-desist correspondence, and TTAB proceedings
• Accessible from New York via subway, commuter rail, and PATH to our Financial District office at 30 Broad Street
• Licensed in both New York and New Jersey for businesses with cross-state operations

How Our Trademark Registration Process Works

• Step 1: Consultation. We discuss your brand, your business, and your registration goals. This consultation is free.
• Step 2: Trademark Search. We conduct a comprehensive search of federal, state, and common law sources to assess the availability of your mark.
• Step 3: Application Filing. We prepare and file your trademark application with the USPTO, selecting the appropriate classes and drafting the goods and services description.
• Step 4: Prosecution. We manage the application through the USPTO examination process, responding to any office actions from the examining attorney.
• Step 5: Registration and Maintenance. Once approved, we ensure your mark proceeds to registration and advise on the maintenance filings required to keep it active.